Marco Galvagno

Associate Professor · University of Catania

Marco Galvagno

I study marketing from both sides: how consumers choose when they face new experiences, and what firms do to be chosen. My work spans immersive technologies, tourism and events, and and family business branding.

Research
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Portrait of Marco Galvagno

33

publications

800+

theses supervised

2001

first year of teaching

Research

Four research areas

Immersive services, co-creation and consumer behaviour, tourism and events, family firms. For each area, the question behind it and the published studies.

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Teaching

Three courses, from bachelor’s to PhD

Marketing, Digital Marketing and a seminar on writing research articles for PhD students. Plus thesis and PhD supervision.

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Latest study

Full publication list in the CV →