Teaching
I teach Marketing at bachelor’s level and Digital Marketing at master’s level at the University of Catania, and a seminar on writing research articles for PhD students.
Courses
Bachelor’s degree
Marketing
Business Administration (L-18) · 3rd year · 9 ECTS
The core course: how to analyse a market, read consumer behaviour, build a marketing plan and back every choice with data.
Master’s degree
Digital Marketing
Business Management (LM-77) · 2nd year · 9 ECTS
Online presence, SEO, social media, online advertising, email marketing and analytics, up to generative AI and visibility in AI-driven search.
PhD
Writing Scientific Research Articles
Economics, Management and Decision Making · 15-hour seminar
From the philosophy of science to the page: paradigms, what makes a theory, and how to build a publishable article.
Course syllabus →
How we work
In Digital Marketing, students work on a project that runs through the whole semester: each team builds a real WordPress blog and develops it in nine steps, from strategy to A/B testing, measuring what works and what does not. During the semester, professionals and companies come into the classroom, and sometimes the class moves outside.
Supervision
I have supervised seven PhD students since 2010 and more than 800 bachelor’s and master’s theses. I am a member of the doctoral board of the PhD in Economics, Management and Decision Making at the University of Catania.
Visiting PhD students and researchers interested in immersive services, tourism or family business branding are welcome toget in touch.